Jan 042014
 

Going Out of Business

So you took the risk to open a business.

Your friends raved about your skills.  Whether it was your cooking, your artwork, your woodworking, or your ability to repair cars.

You found a location, came up with a business plan, and found a bank that would give you the money to open up your business.  The BANK doesn’t care if you succeed or fail as they will get their money back one way or another.

Your friends like your business on Facebook and they check in every time that they come in to your business to help promote you to their friends, but you really need to have a plan.

If you do not know anything about me, here’s what you need to know:  I’ve been working in broadcasting since 1999 and I have seen plenty of businesses come and go.  I’ve been to plenty of these businesses and their friends were there from time to time and I would have to admit, the food was good.

However, I cannot dine out EVERY NIGHT.  Nobody I know of can dine out every night, yet the AVERAGE DINER will shell out over $2,500 dining out this year.

Product, Location, and Marketing are the Triple Threat to a successful business. Continue reading »