One of the goals that I set for myself in 2012 was to find a way to generate more income and for roughly the past two years I have been doing a lot of freelance work writing for various businesses across the GLOBE. These have been articles for their websites, on various products ranging from hand blown Bohemian Glass Vases to ad copy for businesses in NEW YORK CITY as well as helping businesses with their on-line presence in addition to voice work.
I must be doing something right if they are returning with more orders. If they aren’t returning it’s due to them being out of business and that isn’t the goal.
I started the freelance gig with just a laptop. No website, well I guess I had my social media pages: Facebook, Twitter, LinkedIn, and SoundCloud; but all of those have limitations. I knocked on virtual doors, sent what we call in the business “spec spots” to businesses that I heard really terrible radio ads for on stations I listened to while on vacation as a way to build a relationship with people that I didn’t know.
The goal was to show them that I wanted to help their business succeed. I didn’t send them a package or an e-mail that listed a price. I simply sent them a demo of what I thought their message COULD be as well as a link to my portfolio . Some of those individuals took me up on my offer to try it out and we eventually built a relationship where the one message for a client has now grown into multiple orders from the same business owner for copy writing for their radio ads, websites, and using social media to tie them together.