So you feel that the money you’re investing to advertise your business just isn’t working. You feel that the account representative failed you and they simply took your money.
When it comes to the advertisement, what is the message that you are trying to get across to the audience? Do you have a SINGLE, EASY TO REMEMBER, and WELL CRAFTED MESSAGE in your ad or are there multiple messages that you are attempting to get across?
In my career I have heard many advertisements on the radio, on different stations, and some of the businesses are now out of business. Some of the businesses that remain in business today may not have been happy with the results of their marketing, so they simply pulled their advertising dollars.
What are you doing to build upon your marketing? Are you simply hoping that the marketing campaign will turn your business around and open the wallets of potential customers? Continue reading »