Copy Writing VS. EFFECTIVE Copy Writing

 Copy Writing, Marketing  No Responses »
Mar 082014
 

OnTheMicOne of the goals that I set for myself in 2012 was to find a way to generate more income and for roughly the past two years I have been doing a lot of freelance work writing for various businesses across the GLOBE. These have been articles for their websites, on various products ranging from hand blown Bohemian Glass Vases to ad copy for businesses in NEW YORK CITY as well as helping businesses with their on-line presence in addition to voice work.

I must be doing something right if they are returning with more orders.  If they aren’t returning it’s due to them being out of business and that isn’t the goal.

I started the freelance gig with just a laptop. No website, well I guess I had my social media pages: Facebook, Twitter, LinkedIn, and SoundCloud; but all of those have limitations. I knocked on virtual doors, sent what we call in the business “spec spots” to businesses that I heard really terrible radio ads for on stations I listened to while on vacation as a way to build a relationship with people that I didn’t know.

The goal was to show them that I wanted to help their business succeed. I didn’t send them a package or an e-mail that listed a price. I simply sent them a demo of what I thought their message COULD be as well as a link to my portfolio . Some of those individuals took me up on my offer to try it out and we eventually built a relationship where the one message for a client has now grown into multiple orders from the same business owner for copy writing for their radio ads, websites, and using social media to tie them together. Continue reading »

Tattoos & Marketing

 Copy Writing, Marketing  No Responses »
Dec 122013
 

I had a great conversation with a friend the other day about Marketing and Tattoos; that’s when it hit me that they are both one in the same.

You wouldn’t rush into a tattoo parlor, grab the first artist you see and expect them to knock out the amazing piece of work you have envisioned in your head within the next two-hours. So why would you expect to get amazing results from your marketing campaign within the first week, month, or 6-months of getting your message out into the public?

Another way marketing and tattoos are similar is that the really good ones are one of a kind. Again, do you really want to have the same tattoo that someone else has or do you want to share your ideas with the artist and allow them to use their skill to bring your idea to life? Keep this in mind when it comes to your marketing. Does the message in your ad sound just like your competitor’s ad?

If it does, don’t approve it.

Besides being on the air, I use my knowledge to write copy for businesses here in town as well as all over the country and world.

My first question I also ask my client: What is the goal of your ad?

If I don’t know what their goal is, I can write 100 scripts and never hit on the message that they want delivered. I need to ask them questions in order to deliver not only a commercial, but the first step in their advertising campaign.

My clients also understand that I’m not just looking for their money for the service I am providing them. They know that I’m looking at building a long SUCCESSFUL relationship with them. I know that when they like my work, see results, and are in need of new ideas, they will come to me for my services. When they succeed, I succeed.

Just like a great tattoo, you cannot rush a great marketing campaign. You need to understand going in that it will take time and be aware that there will be some pain. However, if you planned properly and are working with someone that is skilled and understands what YOUR are looking for as an end result, you will be pleased with the results.