Leigh Kakaty of Pop Evil

 Copy Writing  No Responses »
Nov 262014
 

IrockPopEvil540ClickOn November 25, 2014 I had the privilege of interviewing Leigh Kakaty of Pop Evil prior to their stop in Bloomington, Illinois to kick off their Set In Stone tour with Red Sun Rising, Letters from the Fire and Islander at The Castle Theatre.

It’s always great to hear the stories bands have to share and you never know where the interview may go.  So give the interview a listen and the next time you happen to be in the mall, that just might be your favorite band working at the phone kiosk.

I hope you enjoy the interview.

 

Leigh Kakaty from Pop Evil Play Now | Play in Popup | Download

Advertising. It Surrounds Us.

 Copy Writing, Marketing  No Responses »
May 242014
 

Cha Cha Chandler Logosad-ver-tis-ing   noun. the act or practice of calling public attention to one’s product, service, need, etc., 

I was going through my Facebook wall and was reading some of the posts made by my “friends” that were sharing their thoughts on the “sheep that were being brainwashed by the media to buy products they do not need or to watch various television shows or movies”.  He encouraged his friends to breakaway from the reliance on media telling them what to wear, drive, eat, and how to think.  He wrote about how much he dislikes advertising/marketing and that he doesn’t want to be a “cog in the wheel”. Continue reading »

What is YOUR time WORTH?

 Copy Writing, Marketing  No Responses »
Mar 152014
 

large center for repair 2If you are reading this, you have come to my website that I created back in September as a way to generate additional income through freelance work that I have  been doing for the past two years that includes copy writing, voice work, and audio production for businesses around the globe, as well as website designs and to host the podcasts that I recently started doing.

The reason behind this blog is due to the conversation that I just had with one of  my clients who pays me to work on his website.  It’s fitting that his website is to showcase the watches that he repairs and sells as this blog is about the VALUE of YOUR time.

You see, he gave me a call concerning the site and to run some ideas past me, which I am okay with as it wasn’t at a strange hour of the day and it’s a part of my service contract with his site.  After our 15-minute call, he thanked me for my time and informed me that he was going to send me another payment to cover what I would typically charge of an hour as a “consultation fee” because as he put it: “I’d rather pay you your hourly fee for these past 15-minutes, rather than attempt to make the changes on my own, only to waste 2-hours and end up with a messed up site.”  My clients get it.  Do you? Continue reading »

Copy Writing VS. EFFECTIVE Copy Writing

 Copy Writing, Marketing  No Responses »
Mar 082014
 

OnTheMicOne of the goals that I set for myself in 2012 was to find a way to generate more income and for roughly the past two years I have been doing a lot of freelance work writing for various businesses across the GLOBE. These have been articles for their websites, on various products ranging from hand blown Bohemian Glass Vases to ad copy for businesses in NEW YORK CITY as well as helping businesses with their on-line presence in addition to voice work.

I must be doing something right if they are returning with more orders.  If they aren’t returning it’s due to them being out of business and that isn’t the goal.

I started the freelance gig with just a laptop. No website, well I guess I had my social media pages: Facebook, Twitter, LinkedIn, and SoundCloud; but all of those have limitations. I knocked on virtual doors, sent what we call in the business “spec spots” to businesses that I heard really terrible radio ads for on stations I listened to while on vacation as a way to build a relationship with people that I didn’t know.

The goal was to show them that I wanted to help their business succeed. I didn’t send them a package or an e-mail that listed a price. I simply sent them a demo of what I thought their message COULD be as well as a link to my portfolio . Some of those individuals took me up on my offer to try it out and we eventually built a relationship where the one message for a client has now grown into multiple orders from the same business owner for copy writing for their radio ads, websites, and using social media to tie them together. Continue reading »

Tattoos & Marketing

 Copy Writing, Marketing  No Responses »
Dec 122013
 

I had a great conversation with a friend the other day about Marketing and Tattoos; that’s when it hit me that they are both one in the same.

You wouldn’t rush into a tattoo parlor, grab the first artist you see and expect them to knock out the amazing piece of work you have envisioned in your head within the next two-hours. So why would you expect to get amazing results from your marketing campaign within the first week, month, or 6-months of getting your message out into the public?

Another way marketing and tattoos are similar is that the really good ones are one of a kind. Again, do you really want to have the same tattoo that someone else has or do you want to share your ideas with the artist and allow them to use their skill to bring your idea to life? Keep this in mind when it comes to your marketing. Does the message in your ad sound just like your competitor’s ad?

If it does, don’t approve it.

Besides being on the air, I use my knowledge to write copy for businesses here in town as well as all over the country and world.

My first question I also ask my client: What is the goal of your ad?

If I don’t know what their goal is, I can write 100 scripts and never hit on the message that they want delivered. I need to ask them questions in order to deliver not only a commercial, but the first step in their advertising campaign.

My clients also understand that I’m not just looking for their money for the service I am providing them. They know that I’m looking at building a long SUCCESSFUL relationship with them. I know that when they like my work, see results, and are in need of new ideas, they will come to me for my services. When they succeed, I succeed.

Just like a great tattoo, you cannot rush a great marketing campaign. You need to understand going in that it will take time and be aware that there will be some pain. However, if you planned properly and are working with someone that is skilled and understands what YOUR are looking for as an end result, you will be pleased with the results.

O’Brien Mitsubishi Sunday Night Football Giveaway

 Copy Writing  No Responses »
Oct 182013
 

Chandler OBrien Mitsubishi

96-7 I-ROCK capped  off our Indianapolis weekend getaway with O’Brien Mitsubishi in Normal, Illinois on Wednesday October 16, 2013 with Mary Forbes of Bloomington winning the weekend getaway.

I’m always trying to come up with different ways to giveaway large prizes and after 12-years in the business, I was pleased to hear that this giveaway was won of the best ones from start to finish.

The concept was simple:  Allow listeners to text the various keywords that were given out over the airwaves as well as sign up through our on-line database and join us at Qualifying Broadcasts during the Five-Week long promotion. Continue reading »