Sep 112013
 

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This is what separates you from your competitors as well as the vital tool to attract new clients to your business. Now don’t just pick up the phone and call a radio station, newspaper, TV Station, or Direct Mailer Company to book your advertising schedule. Instead, talk to your colleges within the Chamber of Commerce to see what has been working as well as what has not been working for them when it comes to their marketing.

Set up a meeting with POTENTIAL Account Representatives of the various advertising mediums within the area to discuss your business as well as the goals that you have for your business. Regardless as to the medium you use to promote your business, understand that you are going to be in business for a long time and you need to be patient with your marketing.

Be realistic when it comes to advertising. Don’t be too quick to pull the plug or cash in the chips because you are not seeing instant results and don’t let up on your marketing once you are starting to see results from your efforts. McDonald’s didn’t think about stopping their advertising machine once they served that 500th Customer.

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